Marketing Knowledge: Marketing Knowledge Practice Paper

Marketing Knowledge Practice Paper

1) Which among the following come under "facilitating" category of marketing functions ?

1. Standardising and grading
2. Standardising and grading, financing and risk taking
3. Standardising and grading, financing risk taking, security market information
4. All of the above 
5. None of these

2) The need or want of a particular product becomes a demand, when 

1. the product/ service is available
2. it is backed by buying power
3. a product represents that particular need
4. All the above
5. None of these

3) Which among the following is called like blood of business ?

1. Marketing
2. Product
3. Finance
4. All of the above
5. None of these

4) Which among the following is included in marketing decisions ?

1. Promotion decision
2. Project cost decision
3. Finance decision
4. All of the above
5. None of these

5) Social marketing concept is based upon

1. large target market with active buyers
2. customer satisfaction and customer welfare
3. realisation of maximum profit through service of society
4. All of the above
5. None of these

6) Find the true statement.

1. Marketing is a waste of the employee's time
2. Marketing is not required in India due to its vast population
3. Marketing involves additional work
4. Marketing involves team work
5. Marketing is not required today due to IT advancement

7) Profit of customer satisfaction is a tool of 

1. old concept of marketing
2. new concept of marketing
3. production
4. price
5. None of these

8) Marketing is successful when

1. demand exceeds supply
2. supply exceeds demand
3. salesmen are effectively trained
4. All of the above
5. None of these

9) The exchange concept of marketing takes place between__________and __________

1. seller, buyer
2. customer, consumer
3. consumer, buyer
4. buyer, purchaser
5. None of these

10) Marketing stress is on needs of the buyer, whereas selling stress on the need of 

1. market
2. seller
3. product
4. consumer
5. None of these

11) Which of the following is/are the marketing concepts ?

1. Marketing research
2. product planning
3. Buying and assembling
4. Branding and packaging
5. All of the above

12) Which of the following is the function of promotional activities ?

1. To motivate the customer to buy the product
2. To sell the goods to the customer
3. To fix the price of the product
4. To store the unsold goods
5. To produce more goods