Marketing Knowledge: Marketing Knowledge Practice Paper Set 2

Marketing Knowledge Practice Paper Set 2

1) Which of the following is/are the media of advertising ?

1. Pressing advertising
2. TV
3. Radio
4. Films
5. All of the above

2) Advertising is a major promotion mix ingredient that is a

1. non-paid form of non-personal communication
2. non-paid form of personal communication
3. paid form of personal communication
4. paid form of non-personal communication
5. None of these

3) The term advertising has been derived from 

1. credere
2. adre
3. advertere
4. ad-hoc-not-with-joy
5. net

4) The major stages of advertising development include

1. domestic
2. export
3. international
4. multinational and global
5. All of the above

5) Which of the following is the limitation of advertising ?

1. adds to cost
2. Neglecting social values
3. Creating monopoly
4. Encouraging sale of inferior products
5. All of the above

6) Advertising that promotes organisational images, ideas and political issues is _________ advertising.

1. product
2. defensive
3. competitive
4. comparative
5. institutional

7) Which of the following is / are the beneficiaries of advertising ?

1. Manufacturers
2. Consumers
3. Society
4. All of these
5. None of these

8) Which of the following is means of outdoor advertising ?

1. Sandwich board advertising
2. Advertising board
3. Electric display
4. Posters
5. All of the above

9) Advertising is a form of __________ intended to persuade an audience to purchase a product of service.

1. communication
2. sales
3. marketing planning
4. Both 1 and 2
5. All of the above

10) Which is the latest means of bank advertising?

1. Internet or E-mail
2. Postcards
3. Price list or business reply envelope
4. All of these
5. None of the Above

11) Which of the following may have favourable or unfavourable impression on the public about the company and its products ?

1. Publicity
2. Advertising
3. Promotion
4. Forecasting
5. None of these

12) You watch a movie and fine out that a particular brand crops up in it very often. It is an example of 

1. surrogate advertisement
2. broadcast advertisement
3. convert advertising
4. All of the above
5. None of the above