Marketing Knowledge Notes (By Alphabet A ) for Competitive Exams
Hi Friends. From Today onwards we publishing Marketing Knowledge Note By Alphabet series for IBPS, Banking and Other Competitive Exams. We hope this Marketing Knowledge Notes Helpful in coming Competitive Exams. Happy Reading............
A
Abandoned Option:
Means a share option not exercised because the price is against the buyer (or taker ) on declaration day i.e., the situation has become unprofitable.
Absolute Monopoly:
Means the control of the entire output of a commodity or service, for which there exists no substitute, by a single producer or supplier. This kind of situation rarely arises in real life. It is also known as pure monopoly or perfect monopoly.
Accommodation Bill:
A bill which is drawn, accepted or endorsed for the sole purpose of discounting it, no goods being given or received for it, thus offering short-term cash accommodation.
Account:
Refers to a running record of transactions which are taking place between two transactions which are taking place between two transactors, who may be in two departments of one business and a basic element in all systems of recording business transactions. In retail trading it refers to the credit facility which is automatically extended to a customer with whom an account is operated.
Accountability:
Accountability is a subordinate's obligation to render an account or report of his activities to his superior.
Administered Prices:
A price set not by the force of demand and supply but by some authority like the government or a regulatory authority.
Ad Valorem Tax:
A duty, which is imposed on commodities in proportion to their value i.e., a duty, which is expressed as a percentage and not a flat amount.
A.O.B:
Abbreviation of "Any Other Business" , as an item on the agenda of a meeting.
Appreciation:
An increase in the :
- Of sticks and shares when their prices rise on the stock exchange.
- Of a currency when its value increases in terms of other currencies.
- O stock held by manufactures and merchants during a period of rising prices.
Arbitrage:
It is a speculative activity. It seeks to make profit out of differences in prices of a security in two markets. If the price of a certain share is higher in one market than in another, the speculator will purchase them in the cheaper market and sell in the dearer market.
Article of Association:
The Article of Association prescribe a set of rules to govern the internal working of the company. They cover such things as the issue and transfer of the company's shares, the procedure to be followed in calling general meetings, shareholders. Articles of Association require to be registered with the Registrar of Companies.
Asset:
When the balance sheet of a business is drawn up, everything which it owns at the time which has a money value is listed as an asset. They may be classified as.
- Current Assets - Consists of cash, stock and book debts.
- Fixed Assets - consists if buildings, plant and machinery.
- Intangible Assets - Being the value of goodwill, patents.
Asset/ Employee Ratio:
Refers to a ratio which is used as an indication of the capital intensity of a company.
Authorised Capital:
When a new company is to be registered, its application for registration is accompanied by a statement indicating the amount of Capital with which it proposes to be registered. This is known as its nominal, registered, or authorised capital.
Authority:
Authority cost is the cost per unit of output, where the cost of all inputs (factors of production) are included.
Average Revenue:
Refers to revenue per unit output.
Note:-
We will Post Remaining Notes(By Alphabet) in Coming Sets
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