Marketing Aptitude Practice Paper for SBI Clerk 2014

Marketing Aptitude Practice Paper for SBI Clerk 2014

Hi SBI Clerk Aspirants. Today we publishing Marketing Aptitude Practice Paper for SBI Clerk 2014. This paper contains 20 multiple choice questions. We provide key to this paper. All the best...

1) In branch banking, who acts as a 'Direct selling agents' ?

1. Branch Manager 
2. Officer
3. Front line staff
4. All the above
5. None of these

2) Market research is useful for .....................

1. Deciding proper marketing strategies
2. Selecting an employee to the company
3. Both 1 and 2
4. Buyer in decision making
5. None of these

3) Marketing information system is finally used by ...............

1. Customers in the firm
2. Competitors in the firm
3. Decision makers in the firm
4. All the above

4) .................is an important technique for enabling a customer to use the various e-banking channels as a direct selling/marketing tool.

1. ATM
2. Core Banking
3. Tele-calling/Mobile Banking
4. Debit/Credit card
5. None of these

5) Marketing channels refers to .....................

1. A physical channel for movement of goods from the seller to the buyer
2. A set of firms who handle physical movement  of goods from one point to another.
3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
4. A set of independent organizations involve in the process of making a product or services available for use or consumption.
5. None of these

6) .................are defined as anything that can be offered to someone to satisfy a need or want.

1. Products/Services
2. Demand/Supply
3. Value and Satisfaction
4. Market
5. None of these

7) What type marketing is 'Sending Promotional items to Customer in order to maximize the sales and hole the customer with the organization ?

1. Bench Marketing
2. Viral Marketing
3. Drip Marketing
4. Direct Marketing
5. None of these

8) Direct Marketing can be done through which of the following channels ?

1. Email
2. Tele Calling
3. Direct Mailing
4. All the above
5. None of these

9) Who determines the price in marketing ?

1. Cost determines price
2. Consumer determines price
3. Manufacture determines price
4. Market determines price
5. None of these

10) Direct marketing opens various/ multiple delivery channels to ..................

1. Customers
2. Banks
3. Both 1 and 2
4. Market
5. None of these

11) The strategy of " Divide and Rule " is seen in which part of marketing ?

1. Marketing plan
2. Marketing mix
3. Marketing segmentation
4. Marketing individuals
5. None of these

12) Which of these following plays a promotional role in a final product at stores ?

1. Packaging
2. Branding
3. Labeling
4. Pricing
5. None of these

13) Marketing and carrying of product to customer is know as...................

1. Product Behaviour
2. Market Demand
3. Both 1 and 2
4. Distribution
5. None of these

14) Identify the physical factors that influence customer decision making.

1. Motivation
2. Perception
3. Learning
4. Personality
5. All the above

15) Performance of a service or product causing negative disconfirmation leads to..................

1. Consumer Value
2. Customer Satisfaction
3. Customer Dissatisfaction
4. Customer Recognition
5. None of these

16) Identify the period from product life cycle " which make rapid market acceptance and increasing profit".....................

1. Product Development
2. Introduction
3. Growth
4. Maturity
5. Decline

17) Temporarily pricing below the list price in order to increase short run sales is know as ..............

1. Promotional pricing
2. Segmentation pricing
3. Bundle pricing
4. Product line pricing
5. None of these

18) Marketing to reduce demand or shifting the demand but not to destroy demand is know as ...............

1. Market Demand
2. Shift Demand
3. Demarketing
4. Premarketing
5. None of these

19) Segmenting the market on basis of age, gender, income, social class, education etc. is known as..........

1. Geographic segmentation
2. Demographic segmentation
3. Psychographic segmentation
4. Behavioural segmentation
5. None of these

20) ...............saves time and introduces customer to the various selection of products.

1. Good and useful product
2. Direct marketing
3. Internal marketing system
4. Buying same product second time
5. None of these

Important Links:

• General Awareness Practice Paper Set 2
• Reasoning Practice Paper SBI Clerk 2014
• Data Interpretation Practice Paper with Solutions